How often have you wasted the night away trying to decide on a movie to watch? I remember spending hours as a kid perusing the shelves of the local mom and pop video store with my buddies in search of the perfect title to bring home. Finally, someone would say, “Here’s one that sounds good!” Nowadays we scroll aimlessly through Netflix. “What should I watch…?”
Titles can do many things. They can convey themes or tones and provide narrative clues before a single frame of film is played. Mostly, they try to draw viewers in: they compel audiences to see a picture. Selecting the precise set of words to market a movie is a daunting task. What reads as promising to one may come off as less assuring to another.
Hollywood’s creative juices have been evaporating for some time. The predictability of the movie industry even extends to the practice of naming films. The bottom line is profit, and Hollywood will exploit any strategy that promises success.
Below are a few peculiar methods used by horror filmmakers to name their movies. How many do you find annoying?
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